Today marks the end of Haute Couture and Fashion Week, and while Paris remains the world’s fashion epicentre, the influence of Milan, London, and New York keep gaining ground and growing in influence.

Among the key factors driving competition between these capitals, mobility has bescome a major issue

In increasingly congested cities, participants in such events (fashion houses, journalists, buyers, and public figures) have one priority: to reach the heart of Paris and move around easily and quickly, especially via lanes reserved exclusively for buses and taxis.

In 2024, the Fédération de la Haute Couture et de la Mode approached us to provide a high-end mobility service that met these criteria : zero-emission, premium-quality, and at no extra cost compared to other taxi and ride-hailing operators.

That’s the triple challenge we’ve taken on over the past two years by providing Hype Lounge during Fashion Weeks, the only zero-emission premium taxi service. Since this week is the highlight of the year for the most prestigious designers, exceptional resources have been mobilized: https://lnkd.in/dpSmzdv6

We’ll be there for the major event this fall

This autumn, fashion will witness a historic moment: major fashion houses will present the first runway show of their new creative directors : Dior, Chanel, Gucci, Balenciaga, Loewe, Bottega Veneta, Versace, Jil Sander, Jean Paul Gaultier, Mugler. Such a wave of renewal hasn’t been seen in nearly twenty years. Hype will be there for this major event, helping to keep Paris shining as the beacon of the global fashion scene.